Welcome to Dick’s 5 & 10 in Historic Downtown Branson

Dick’s 5 & 10 store has been a Branson shopping destination and downtown landmark for over 50 years. Many of our visitors remark that browsing our aisles brings back memories as they spot items they haven’t seen in years, while younger shoppers get excited about the huge selection of treasures they’ve never seen before. Even those who just stop in for a look around often find themselves spending an hour or more exploring. Dick’s Oldtime 5 & 10 is definitely among the best shopping in Branson!

Our History History-Dicks-5-10

Dick’s 5 & 10 opened in downtown Branson in 1961, and while the city has changed in monumental ways in the 55 years since, the store remains a fixture in Branson shopping. It has changed locations only once, in 1970 when founder Dick Hartley was able to upgrade from his original 1500 sq ft store to the 10,000 sq ft location on Main Street that you see today. Dick’s vision for a variety store stocked with a little bit of everything lives on, as does his idea to make the store more interesting by decorating with one of a kind collections and antiques. Dick was the store’s sole employee for the first few years of operation and he continued working at Dick’s 5 & 10 until he passed away in 2006 at the age of 80.  It continues to be a family business, with Dick’s wife and son still instrumental in the store’s operation today.

Departments with Unique Gifts and Branson Shopping The Whole Family Will Enjoy

Where do you go when you need to buy a bacon flavored soda, a garden gnome, and an old fashioned Raggedy Ann Doll? Dick’s Oldtime 5 & 10, of course! Our departments cover just about everything. Whether your Branson shopping outing has you on the hunt for fun souvenirs or delicious snacks for the drive home, our aisles are packed with items you didn’t know you needed, but won’t want to leave without, with departments including…

While you are shopping at Dick’s 5 & 10, be sure to keep an eye out for the collections displayed throughout the store, most of which were added to the store by founder Dick Hartley to enhance the in-store experience. Throughout the store, you can find the following collections:

  • The 2nd largest Baseball Wall of Fame in the world (second only to Cooperstown)
  • An authentic White River arrowhead collection
  • Over 100 autographed World War II aviation prints
  • Early 20th century washing machines
  • Collector Trains
  • Old fashioned cap guns
  • Native American Artifacts
  • Green Handled Kitchen Utensils
  • A working Wurlitzer jukebox

The staff at Dick’s 5 & 10 plans to continue to grow the collections just as they continue to expand and improve the store’s inventory, maintaining the perfect balance of old time and new items, mixing nostalgia and pop culture. We invite every Branson visitor to stop in to have a look around and see why Dick’s 5 & 10 is one of the most talked about Branson shopping destinations!

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