Welcome to Dick's 5 & 10 in Branson, Missouri

Not just a store. A Branson tradition since 1961. A True 5 & 10 Experience!

A wide, storefront view of Dick's Sporting Goods with red brick, orange roof, and decorative red, white, and blue bunting.
A vintage white pickup truck carries a large smartphone with a shopping basket icon in front of an online shopping sign.

If you can't make it to Dick's 5 & 10,

we'll bring Dick's 5 & 10 to you!


Looking for something you saw in the store?

An old-fashioned candy you can't find anywhere else? A Branson gift?  Call Missy and she'll help track it down. Shipping is available year-round. 

Choose Your Adventure Below!

📢 Notice Regarding Nee Doh Availability 📢

WE ARE NO LONGER ACCEPTING NEE DOH ORDERS!


Please visit our Facebook page for the next delivery and announcements.

https://www.facebook.com/dicks5and10/


We appreciate your understanding and patience.

dick hartley

A Branson Tradition Since 1961

In 1961, Dick Hartley opened the original 1,500-square-foot Dick’s 5 & 10 with one simple philosophy: no other store would be as well-stocked. More than 60 years later, the second generation is carrying on his dream in a 10,000-square-foot store filled with more than 250,000 different items.

From nostalgic favorites and classic candy to unique finds and today’s viral trends, there’s always something new to discover. It’s more than a place to shop — Dick’s 5 & 10 is a Branson experience generations of families have made part of their tradition.

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  • A person in a gray sweater and orange top examines a small bird ornament while a smiling person in a bowling shirt looks on.

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  • A family of four walks down the aisle of a toy store filled with shelves of games and merchandise.

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  • A person and a child look at a picture of a Highland cow in a gift shop filled with animal-themed merchandise.

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  • A person with glasses in a yellow shirt holds a grey stuffed sloth in a toy store aisle filled with various items.

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  • Two people stand in a store aisle, looking at and discussing books displayed on shelves.

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  • A smiling person in a blue plaid shirt stands outside

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  • Two people pose next to a yellow jukebox in a store; the person on the right gives a thumbs up.

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  • A family of four stands inside a crowded, colorful souvenir shop filled with hanging merchandise and shelves.

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  • Two people browse a store aisle filled with red and yellow Kansas City Chiefs sports merchandise and apparel.

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  • A person and a child stand in a store aisle, playfully stretching a toy figure between them.

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  • A family walks through the aisle of a store filled with shelves of various products.

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  • Two people look at and hold various patterned tumblers and a canvas tote bag while shopping in a retail store.

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  • Two children in a store hug yellow plush toys, smiling amidst shelves filled with colorful accessories and gifts.

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Gift Cards NOW AVAILABLE!

Dick's 5&10 Gift Card
Order Gift Card

Dick’s 5 & 10 is one of the last of an American Tradition and a Branson iconic experience for over 60 years. 


We are a pathway back in time for those who remember the old-time 5 & 10, and we create new memories for those who have no idea what a 5 & 10 was. 


Make time to visit our old-time variety store in downtown Branson to experience the incredible variety we offer when it comes to home decor, gifts, and Branson Souvenirs! 


As soon as you walk in our store, you will be amazed by the sheer volume of what you see – the trains running overhead, the incredible selection of nostalgic and novelty candy, the vastness of the assortment of merchandise, the historic collections, and our ever-changing “Fun Aisle.” 

 The Word on the Street

usa today

"This place is awesome."

reader's digest

"Visit Dick's 5 & 10, one of the last 'five and dime' shops in the country."

best of 417

"Best Shop in Branson"

2011-2016

southern living

"Carve out an hour or two for the cornucopia of treasures." 

MEET STEVE & MELISSA

FOLLOW US ON FACEBOOK HERE