Welcome to Dick's 5 & 10 in Branson, Missouri

If you can't make it to Dick's 5 & 10, we'll bring Dick's 5 & 10 to you! Order online now

A wide, storefront view of Dick's Sporting Goods with red brick, orange roof, and decorative red, white, and blue bunting.

🚧 Exciting News! 🚧

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Can't get to our store?


That's okay!! Our personal shopper has got your back! Pick up that phone and call Missy - she'll hook you up with something awesome for that special someone or yourself. Shipping is available year-round. 

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  • A family of four walks down the aisle of a toy store filled with shelves of games and merchandise.

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  • A person and a child look at a picture of a Highland cow in a gift shop filled with animal-themed merchandise.

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  • A person with glasses in a yellow shirt holds a grey stuffed sloth in a toy store aisle filled with various items.

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  • Two people stand in a store aisle, looking at and discussing books displayed on shelves.

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  • A family of four stands inside a crowded, colorful souvenir shop filled with hanging merchandise and shelves.

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  • Two people browse a store aisle filled with red and yellow Kansas City Chiefs sports merchandise and apparel.

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  • A person and a child stand in a store aisle, playfully stretching a toy figure between them.

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  • A family walks through the aisle of a store filled with shelves of various products.

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  • Two children in a store hug yellow plush toys, smiling amidst shelves filled with colorful accessories and gifts.

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Dick's 5&10 Gift Card
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Dick’s 5 & 10 is one of the last of an American Tradition and a Branson iconic experience for over 60 years. 


We are a pathway back in time for those who remember the old-time 5 & 10, and we create new memories for those who have no idea what a 5 & 10 was. 


Make time to visit our old-time variety store in downtown Branson to experience the incredible variety we offer when it comes to home decor, gifts, and Branson Souvenirs! 


As soon as you walk in our store, you will be amazed by the sheer volume of what you see – the trains running overhead, the incredible selection of nostalgic and novelty candy, the vastness of the assortment of merchandise, the historic collections, and our ever-changing “Fun Aisle.” 

 The Word on the Street

usa today

"This place is awesome."

reader's digest

"Visit Dick's 5 & 10, one of the last 'five and dime' shops in the country."

best of 417

"Best Shop in Branson"

2011-2016

southern living

"Carve out an hour or two for the cornucopia of treasures." 

dick hartley

OVER 60 YEARS OF FUN SINCE 1961

In 1961 Dick Hartley founded Dick's 5 & 10, a 1,500 sq. ft. store with the philosophy that no other store would be as well-stocked. Today, the second generation operates a 10,000 sq. ft. store with more than 250,000 different items as they continue to pursue their father's dream. With fun for all ages, no trip to Branson is complete without the Dick's 5 & 10 Experience! 
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